About

Mia’s deep interest in human behaviour and cultural interrelations was nurtured during her travels to more than 50 countries throughout a globetrotting childhood and beyond. With a background in social anthropology and a passion for global issues, Mia’s nuanced understanding of community dynamics has informed her work across PR, communications, and effecting social change.

Proud to work with:

Now based in London, Mia is a chartered PR professional who has worked in the industry for more than a decade. After serving as Head of PR and Vice President of Client Relations—where she worked directly with high-profile individuals from international corporations and family offices—she founded Aim Agency in 2023. Here, Mia works with remarkable CEOs to shape and share narratives that resonate with their target audience, securing influential leaders’ global publicity in over 15 countries spanning four continents.

Mia’s career to date reflects her dedication to impact communication and championing important causes. Following early involvement in charity work, Fair Trade, and social enterprises, Mia’s experiences witnessing the environmental impact of plastic waste inspired her to found Aim Plastic Free—a campaign movement that strives to empower people to make sustainable choices through small lifestyle changes.

Central to everything is storytelling. By drawing from her diverse advocacy, campaigning, and entrepreneurial background, Mia crafts communication strategies that captivate and inspire. Whether pushing for geopolitical issues, building brand narratives, or enhancing her client’s visibility, she brings expertise and a genuine passion for driving positive change to all her endeavours.

“Under a tight deadline, Mia skillfully led the project, efficiently organising her team to swiftly gather a wide range of content, craft articles in various styles, design an appealing layout, and secure the necessary suppliers—all while demonstrating exceptional interpersonal skills and finesse.”

Heidi Christ – MADE51 Lead for United Nations High Commissioner for Refugees (UNHCR)

" I grew my international law firm recognising winning talent. There’s no room for failure. That’s why I rely on Aim Agency, a PR firm that thrives on success. Their team’s tenacity and unwavering persistence consistently deliver press coverage and new business. They don’t stop until they get me a win."

John Quinn – Executive Chairman & Founding Partner, Quinn Emanuel Urquhart and Sullivan LLP

"Aim Agency fully understood our brief and knew exactly when to push back, providing the guidance we needed. I’m very glad we followed their strategic communications advice on how to present and market our company. Thanks to their work, doors have been continuously opening for Rasmussen Samlingene. Their impact has more than justified the investment."

Per Gunnar Strømberg Rasmussen – CEO, Strømberg Group

"Aim is the ideal agency to work with against a breaking news deadline. They offer commentary from industry experts delivered with the kind of gravitas and lack of bias that takes an item from providing facts to offering valuable analysis to a viewer and know how to pull the logistics together quickly, even with clients all over the world."

Stephanie Prentice –Broadcast Journalist, Reporter & Host,
British Broadcasting Corporation (BBC)

"Mia is supremely hardworking, passionate, and results-driven. I worked closely with Mia for two and a half years as CEO and founder of People Tree. Mia worked on the company’s and my personal press coverage, as well as various special projects within the PR, communications, and marketing departments. I would recommend Mia as one of the best, most creative, and tenacious PR professionals we have ever had."

Safia Minney – Social Entrepreneur, Author & Advisor, People Tree